SAIDI Market Research
Summary

APUA Study
Antibiotic resistance is one of the world's most pressing public health problems. Bacteria has become stronger and less responsive to antibiotic treatment when it is really needed. Antibiotic-resistant bacteria can quickly spread to family members, schoolmates, and co-workers - threatening the community with a new strain of infectious disease that is more difficult to cure and more expensive to treat. To better understand consumer knowledge, attitudes, and behaviors around antibiotic use, Links Media conducted a study of nine hundred nineteen U.S. adults through a projected funded by the Alliance for the Prudent Use of Antibiotics. See the Summary of Findings.